AIDA wants you to get a better job!

AIDA would be in fact a RLHB (reel, line, hook and bait), with the mention that in this case the fishing isn’t a hobby.

AIDA makes you drink Coca Cola.

AIDA makes your clothes fresh.

AIDA brushes your teeth (or gives you sugar-free chewing gum with Xylitol when you’re not at home).

AIDA changes your dog’s menu and kills your cat’s flees.

AIDA changes your washing machine.

AIDA sends your wife out for some shopping and then only god knows what happens to your savings (and you, of course, but you’ll find out later).

In a nutshell, AIDA will end up forcing you to hunt a better job.

…because AIDA wants you to buy a lot of stuff.

…because AIDA is just a simple lesson:

“My dear salesman/advertiser,

Your sale (or advert) should always start by attracting your audience’s ATTENTION…

(And now you, my visitor, just think about all the adverts that you can remember, how were they starting, what kind of “beep”, “ding”, “splash”, “ouch”, etc. was used to wake up your ad-saturated attention?)

…Then you should do anything possible to raise its INTEREST by demonstrations, testimonials (and even by some unorthodox methods, but they don’t say it explicitly).

Assuming that you were good enough at the second step or/and your audience is a bit dumb, start convincing the people (by using common wisdom) that they want and DESIRE your goods and services to satisfy their (suddenly discovered) needs.

Well, now that the brainwashing is complete, it is time for finalizing your mission: persuade them towards ACTION - because they have to purchase!”

(Oh, dear, doesn’t it sound like teleshopping to you?)

A basic but effective recipe, cooked in the kitchen of any marketing and sales department, preached and practiced so many times that now sounds redundant for those who are applying it, but in the same time financially sustaining so many companies.

Draw the attention > Raise the interest > Induce the desire > Call to action

…and the customer will pay for shit loads of stuff that he doesn’t really need.

Of course, this technique had started to be applied mostly because long time ago the companies around the world were innovating all the time, they were launching revolutionary products and because the customer is usually a reluctant individual, they had to convince him about the utility of the new technologies.

Now, because the market is overcrowded, because there are so many companies fighting for the same niche and because there is so little time left for innovation, the big difference will be made by marketing and trained sales teams.

A good discipline of buying should help you purchase only the goods/services that are necessary for your personal and social life, for comfort and protection, for learning and personal developing and not because you “just discovered that you need them” (a.k.a. you heard a radio commercial too many times and without your control, it managed to induce the DESIRE).