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Whether the stock is too old, whether the company is too young, whether the marketing department (if there’s one) is lacking ideas, there will always be a quick solution for boosting the sales: the F-Word… |
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AIDA wants you to get a better job!
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No, this is not a post about Giuseppe Verdi and his great opera in four acts, it is about A.I.D.A., the one you see everyday on telly, the one you hear on the radio, the one that’s sending you so often to the supermarket. |
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Why don’t you call it Anti-Customer Service?
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Why do I have to introduce my card details, complete the purchase, wait two or three days and then realize that you can’t send my laptop, because there’s a problem with the address? Why don’t you clearly specify that the billing address and the delivery address must be the same? |
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